Analysis of Key Performance Indicators during and Post the Covid-19 Pandemic (Case Msmes in Indonesia)

This study aims to identify the Key Performance Indicators (KPI) of each internal and external environmental factors used measure performance Micro, Small, Medium Enterprises (MSMEs) during after COVID-19 pandemic. The population in this are owners managers MSMEs Banyumas Regency December 2020 2021. data analysis technique uses Mc-Nemar Test Method. results indicate that KPIs which include production; GMP Good Manufacturing Practices; quality control; Brand; packaging; labeling intellectual property; marketing; Financial management; capital literacy; Human Resources; character; Relevant agencies, permits MSME These contain implementation short term (during COVID- 19 pandemic) medium or long (post-COVID-19 pandemic). proves relevant measuring short-term very important develop a model for recovery determine post- strategy.